BREFFI StoryCLM Case

Endocrinology

Creative approach to achieve KPI

Brand: medication for the hypothyroidism therapy.

Objective

Draw the physician’ attention on the importance of the most accurate, individual dose determination for a patient with hypothyroidism.

Problem

The doctor sees no difference between this class drugs, doesn’t pay attention on the importance of maximum accurate dosage selection.

Solution

To demonstrate the benefit from unique drug dosages.

We compared the determination of doses for patients with hypothyroidism with a surgical precision, the quality criteria of the drug with the quality criteria of diamond, and we implemented a campaign with jewelry, elite style, underlining the status of the drug.

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Dentistry