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Dentistry
Creative approach to achieve KPI
Brand: anti-inflammatory medication for mouth cavity.
01
Objective
Increase dentists' awareness of several indications of the brand.
02
Problem
Dentists believe that they know all about the brand and there is nothing to learn from discourse.
03
Solution
Creation of an emphatic visit opening — to draw attention to additional opportunities of using the brand.
Doctor, today I have slightly unusual information for you: painting, Malevich, Black Square. What do you think, how many black squares, drawn by the artist, exist?
Four! This is aligned with the subject of my visit.
Our Product is often prescribed for one indication, but it can be efficacious even for several ones! I offer to talk about some of them today.
Idea development: discussion of Van Gogh, Vermeer paintings, etc.
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